4 Ways to Stay TCPA Compliant

In the wake of tougher sanctions under TCPA legislation, businesses are looking for evermore ways to ensure they adhere to consumer protection laws.  Whether you’re a telemarketer, business owner, or simply want to better understand TCPA regulations, here are 4 simple practices to maintain full TCPA compliance. Since its inception over a century ago, the […]

5 Things to Remember About TCPA Compliance

Are you looking for more information surrounding TCPA regulations and what you should remember about the Telephone Consumer Protection Act? You’re in the right place. This blog post will enhance your TCPA understanding and provide you with a ready-to-implement in-depth TCPA checklist. Why Does TCPA Compliance Matter? Telephone Consumer Protection Act (TCPA) compliance can be […]

What Can You Learn From Attribution Reports?

Attribution reports are a key factor in determining marketing success. In fact, we’d go as far as saying they’re probably one of the most important factors to consider. In other words: If you’re not running attribution reports, you’ll consequently lack data and, therefore, be further away from success. Attribution reports are used to measure your […]

What Is Multi-Touch Attribution?

In today’s digital age, the buyer journey travels through many online platforms before it eventually becomes a conversion. Because of this, it can be highly challenging to ensure that campaigns are optimized and that consumer experiences feel personal. That’s where multi-touch attribution comes in. Marketers need an awareness of which particular touchpoints altered a consumer’s […]

Benefits of Interoperability and Automation on Organizational Efficiency

In the world of business, technology is becoming increasingly important. And, when looking at interoperability and its application in the field of sales and marketing, even more so. With the implementation of effective IT systems and operational technology, businesses can benefit in a multitude of ways which we will explore below. By focusing on how […]

How to Build the Know, Like, Trust Principle

You’ve likely heard of the ‘know, like, trust’ principle before. But have you ever focused on building all three factors and using them in your content strategy? If you’ve answered no, then this article is for you. By using the expert ideas we cover, you’ll connect better and more personally with potential clients and generate […]

Workflow Automation to Scale Your Business

Does the term workflow automation conjure up all sorts of complex images for you? In this article, we’re going to break the stigma. At Attribute, we pride ourselves on providing workflow automation software that is simple to understand and straightforward to implement. And, by improving your workflow process, you’ll benefit immensely, as we will come […]

How to Follow Up With Your Leads

The importance of following up in the sales funnel process cannot be underestimated. Did you know that, according to IRC Sales Solutions, just 2% of sales are made during the first point of contact? So by not following up with sales leads, businesses could potentially lose 98% of their sales. The sales team’s success is […]