What Can You Learn From Attribution Reports?

Attribution reports are a key factor in determining marketing success. In fact, we’d go as far as saying they’re probably one of the most important factors to consider. In other words: If you’re not running attribution reports, you’ll consequently lack data and, therefore, be further away from success. Attribution reports are used to measure your […]

What Is Multi-Touch Attribution?

In today’s digital age, the buyer journey travels through many online platforms before it eventually becomes a conversion. Because of this, it can be highly challenging to ensure that campaigns are optimized and that consumer experiences feel personal. That’s where multi-touch attribution comes in. Marketers need an awareness of which particular touchpoints altered a consumer’s […]

How to Follow Up With Your Leads

The importance of following up in the sales funnel process cannot be underestimated. Did you know that, according to IRC Sales Solutions, just 2% of sales are made during the first point of contact? So by not following up with sales leads, businesses could potentially lose 98% of their sales. The sales team’s success is […]