What Can You Learn From Attribution Reports?

Attribution reports are a key factor in determining marketing success. In fact, we’d go as far as saying they’re probably one of the most important factors to consider. In other words: If you’re not running attribution reports, you’ll consequently lack data and, therefore, be further away from success. Attribution reports are used to measure your […]

What Is Multi-Touch Attribution?

In today’s digital age, the buyer journey travels through many online platforms before it eventually becomes a conversion. Because of this, it can be highly challenging to ensure that campaigns are optimized and that consumer experiences feel personal. That’s where multi-touch attribution comes in. Marketers need an awareness of which particular touchpoints altered a consumer’s […]