How to Build the Know, Like, Trust Principle

You’ve likely heard of the ‘know, like, trust’ principle before. But have you ever focused on building all three factors and using them in your content strategy? If you’ve answered no, then this article is for you. By using the expert ideas we cover, you’ll connect better and more personally with potential clients and generate […]

How to Follow Up With Your Leads

The importance of following up in the sales funnel process cannot be underestimated. Did you know that, according to IRC Sales Solutions, just 2% of sales are made during the first point of contact? So by not following up with sales leads, businesses could potentially lose 98% of their sales. The sales team’s success is […]